Selling your Home

It's essential in today's real estate market to work with a company you know and trust, with professionals you can rely on. If you're selling, your Prudential Santa Fe Real Estate agent will develop a customized, comprehensive home marketing plan for your property.

To form the basis of a pricing decision, your Prudential Santa Fe Real Estate agent will analyze current listings and sale prices of similar homes in your area. He or she will consider properties that have recently sold, are currently for sale, or were offered for sale but did not sell. Although none of these properties will be identical to yours, only those that have a high degree of similarity will be noted in this report.

Once your property has been listed, your agent will continually collect and review updated information to monitor the offering price. Our observations may include: professional opinions; industry (broker) response; buyer reaction; current market conditions; competing properties; availability of financing; number of showings; length of time on the market; interest rates; condition of the property; and seller motivation.

We don't just list your house-we actively help you market it. Our highly targeted marketing toolkit includes online exposure, a full media advertising program, custom-designed print materials, etc. We're also able to tap into Prudential's broker-to-broker referral program, with over 50,000 real estate professionals at more than 1700 companies throughout North America.

And, of course, when offers come in your agent is your advocate in negotiating the sale. He or she will review every offer with you and help you evaluate all aspects of each offer and its financial implications.

You can rely on us for expert real estate guidance.

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